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thedrum. com > awards-case-study > inside-chowking-s-digital-reinvention-of-a-traditional-dice-game

Inside Chowking's digital reinvention of a traditional dice game

3+ hour, 51+ min ago  (1078+ words) The "Digital Swerte" campaign has won Gold in Digital Commerce, Gold in Media Innovation and a slew of Silvers Awards by transforming Chowking"s Mid-Autumn Festival celebration into a digital dice game on Grab, significantly boosting purchase intent, digital sales,…...

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thedrum. com > news > 09/10/2025 > ad-the-day-mcdonald-s-monopoly-returns-with-the-ultimate-collab

Ad of the Day: Mc Donald's Monopoly returns with the "ultimate collab'

8+ mon, 1+ week ago  (319+ words) Ad agencies Leo Burnett and TMS joined forces to give a decades-old promo a Gen Z reboot, blending nostalgia, Tik Tok trends and a 50 Cent-fuelled, character-led crossover to launch this year's game. To spice things up a little this year,…...

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thedrum. com > news > 07/08/2025 > scopely-leans-90s-sitcom-nostalgia-new-monopoly-go-campaign

Scopely leans into 90s sitcom nostalgia in new Monopoly Go campaign

10+ mon, 1+ week ago  (253+ words) Will Ferrell reprises his role as the voice of Mr Monopoly in "The Dice Life." Scopely and indie agency Omelet have launched "The Dice Life," a new campaign for Monopoly Go that swaps out standard user-acquisition pitches for a full-blown…...