News
Inside Chowking's digital reinvention of a traditional dice game
3+ hour, 51+ min ago (1078+ words) The "Digital Swerte" campaign has won Gold in Digital Commerce, Gold in Media Innovation and a slew of Silvers Awards by transforming Chowking"s Mid-Autumn Festival celebration into a digital dice game on Grab, significantly boosting purchase intent, digital sales,…...
Ad of the Day: Mc Donald's Monopoly returns with the "ultimate collab'
8+ mon, 1+ week ago (319+ words) Ad agencies Leo Burnett and TMS joined forces to give a decades-old promo a Gen Z reboot, blending nostalgia, Tik Tok trends and a 50 Cent-fuelled, character-led crossover to launch this year's game. To spice things up a little this year,…...
Scopely leans into 90s sitcom nostalgia in new Monopoly Go campaign
10+ mon, 1+ week ago (253+ words) Will Ferrell reprises his role as the voice of Mr Monopoly in "The Dice Life." Scopely and indie agency Omelet have launched "The Dice Life," a new campaign for Monopoly Go that swaps out standard user-acquisition pitches for a full-blown…...