3+ week, 2+ day ago   (148+ words) New Delhi: Eureka Forbes has extended its partnership with TVF by integrating Aquaguard into the 'Gram Chikitsalay' content universe through two branded films. The films use the show's characters and narrative setting to communicate two different product propositions around drinking…...

1+ mon, 3+ day ago   (304+ words) New Delhi: Elon Musk-owned X discontinued new enrolments to its Creator Revenue Sharing programme and introduced an Original Content Rewards programme that placed greater emphasis on original reporting, analysis, commentary and creator-produced content. The announcement came through X’s official X…...

1+ mon, 3+ day ago   (163+ words) New Delhi: Instagram DM automation platform Zorcha made its core direct-message automation features available for free, allowing creators and businesses to automate conversations through Meta’s official API. The company said the free plan would allow users to automate unlimited Instagram…...

1+ mon, 1+ week ago   (504+ words) New Delhi: Only 6% of sampled financial influencers in India are registered with the Securities and Exchange Board of India, even as 33% provide explicit stock recommendations, according to a new CFA Institute report. The report, titled “Clicks and Credibility 2.0”, examined 48 finfluencers…...

1+ mon, 2+ week ago   (636+ words) New Delhi: Two days after GoZero’s founder Kiran Shah announced that the brand was shutting down its influencer marketing budget and redirecting that spend towards hiring two in-house content creators, the conversation has grown beyond one brand's marketing decision. In…...

1+ mon, 2+ week ago   (551+ words) New Delhi: Ninety per cent of Indian internet users have made purchases influenced by creator recommendations, according to a whitepaper released by SoCheers. Titled The Friendship Illusion, the report examines parasocial marketing and how the sense of emotional closeness between…...

1+ mon, 2+ week ago   (857+ words) New Delhi: The recent protests over alleged irregularities in NEET have reignited a question influencer marketing has long grappled with: should creators avoid political and social issues to protect brand relationships, or speak up when public interest demands it? Many…...

1+ mon, 2+ week ago   (897+ words) New Delhi: Go Zero is shutting down its influencer marketing budget and redirecting the entire amount towards hiring two full-time content creators. Go Zero Founder Kiran Shah shared the update on LinkedIn, explaining the move followed months of running influencer…...

1+ mon, 2+ week ago   (1030+ words) New Delhi: On social media, the algorithm is king. Content comes second. But, the nation-wide NEET protest has challenged some of the unwritten principles of the creator economy. Open Instagram at almost any hour today and chances are you'll stumble…...

1+ mon, 3+ week ago   (674+ words) New Delhi: The creator economy has made content creation a viable career choice for many young people, but sustaining that career requires far more than going viral. Speaking on Spotlight with BuzzInContent, content creator Sejal Khandekar reflected on her decision…...